Jumat, 10 April 2009

SEO and Programming Languages

One aspect that often when we miss a strategy SEO is a programming language that is used to build a website. Each programming language has specific characteristics. For example HTML uses a specific set of protocols for controlling the visual display that appears in the browser page, while a collection of PHP using the protocol that is different. Most people will immediately associate the bakasa website with HTML programming. In fact there are many other programming languages is also often used in building a website, and each requires an appropriate SEO strategy.

JavaScript

JavaScript is a programming language that allows website designers to create a dynamic website components, although not so often preferred search engine. In fact, in most cases stop the JavaScript in the crawler crawls the content of the website. If this occurs, a consequence of a low ranking or even not at all in the index.

However, many website designers use the technique eksternalisasi all the JavaScript code that is used on the website page. With externalisastion, JavaScript code is executed from different locations with their own website pages. Externalisastion this technique is quite simple:

1. Coffee all the JavaScript code and place on a new file.
2. Name the file with the extension. Js. For example namafile.js.
3. Uploaded to the web server.
4. Create a reference page of the website to access the JavaScript code from external files.

Sometimes there are people that use JavaScript to hide text or links from search engines. Although many crawler stopped by the existence of JavaScript, they can identify and read the hidden content. Make sure you do not use this technique, because the risk is considered as an effort to deceive (spam) search engine.

Flash

Flash is a technology that many users doghouse, largely because even able to give a spectacular display, Flash takes a lot of "energy" and causing slow web page is opened. In many cases, visitors will be stuck waiting for very long without anything to do until all the components tereksekusi Flash. Visitors who can not wait hurry and likely will feel very frustrated.

SEO for Flash is a nightmare. Component flash crawler can stop travel search engine and does not continue anymore.

The only way to avoid negative effects with the use of Flash is not using it at all. However, there are situations where the use of Flash is required. If you are in a position so, try to insert a flash component on the web page and still give way for those who choose not to access the components. There are many different opinions in the use of this technique. If it is not absolutely necessary, the use of Flash should be avoided.

ASP

Most websites do not change unless the webmaster to do editing on the website page, the website such as this is called a normal static website. Other types is called a dynamic website. Website dynamic changes directly in accordance with the choice expressed by filling a similar form. Websites like this are made by using special technology, programming, one of them ASP. Basically the website such as this page does not have time visitor to the "creation" with the form fields. Because search engine robots not provided the ability to fill, automatic page does not "create", so in most cases, this type of page is not indexed by search engines.

There are ways to strategy situation above. Among them are set up with text-link to a particular page without having to fill out a form, so that search engines can find the website pages without the need to "create" it first.

Technically the URL of the website will contain many dynamic parameters that include the fields on the form before. Some search engines can not read this type of URL. Programming techniques with a URL such as this can be converted into a URL that search-engine-friendly.

In principle, although other programming languages such as ASP implementation brings a special characteristic, does not mean that the SEO can not be done. SEO approach on a static website is also still valid for dynamic website.

PHP

Robot search engine is essentially the application, such as applications in general, have many limitations, especially on the type of pages that can be found and read. PHP is a programming language that website - such as ASP - can be categorized in the static external website in general. Without the implementation of the appropriate techniques, PHP can be a barrier for the search engine robots. Implementation of appropriate technical means is the use of PHP with the remains of the search engine needs. For example, in general, tend to create a PHP page is accessed more slowly, so that search engine robots to cancel. Enough knowledge of PHP and SEO can eliminate situations like this.

One technique that is used with PHP to create PHP code to create a legible, such as HTML.

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