About Online Marketing

Online Marketing is a marketing communications activities
using the Internet media. In the beginning
pages using static HTML format
can be accessed by Internet users. That was the beginning of
website, which then become a kind of 'online brochure' and
even 'second office' for companies to
teak show himself to the world.

On the growth of online marketing is not only
website using the media, but also email and application -
other applications that run on top of Internet protocol.

As part of the marketing activities by using
Internet media, online advertising (advertising in
Internet) becomes an interesting study for marketers
and especially the business world generally.

What is advertising on the Internet?
Initially, Internet advertising in the media is
move the material that has been running ads in the media
conventional (television, magazines, newspapers) in
website. However, in the development, utilization
characteristics of Internet media is able to maximize results
obtained through advertising activities on the Internet.
This makes the media the Internet is now used
as part of a mixture of marketing (marketing mix)
with a different approach in accordance with
characteristics of the media and the target audience who want to
achieved.

Activity commonly used in advertising in the media
Install the Internet is a banner (banner ad). However,
marketing communication claims that the complex does not
enough just the way like that. Strategy is required,
creativity and an accurate measurement and
convergence is possible. For example,
strategy through the use viral email marketing,
build a site-specific product that is separate from
corporate site, webtorial design pages, create
advert-gaming, synergize with mobile marketing,
online surveys / polls, and other strategies.

In addition to advertising the activities above, there are also techniques
advertising is cheaper and more efficient, ie
use search engines (Search Engine Otimization).
With SEO, the website will be easily found in search engines
and the possibility to visit the higher because at this time
80% internet users search for data by using
search engine as the basis for the beginning of the search.

There are still many other possibilities in the development
advertising on the Internet. Together with online marketing
Jojashop.com consultant, you will be ready to realize
achievement of your online campaign with markerting
approach that effectively and efficiently.